Real Estate Photography and Home Sales

In the highly competitive Vancouver real estate photography and Burnaby real estate photography (Real Estate Photographer Burnaby) market, first impressions are everything. According to the National Association of Realtors (NAR), 97% of home buyers use the internet in their home search, making listing photos one of the most critical aspects of marketing a property. High-quality real estate photography can significantly influence how quickly a home sells and at what price point.

The Numbers Behind Professional Real Estate Photography

Several studies have shown the direct impact of professional photography on home sales:

·         Homes with professional photos sell 32% faster than those with amateur photos (Redfin).

·         Listings with high-quality photos receive 118% more online views than those with low-quality images (IMOTO).

·         Homes priced between $200,000 and $1 million that feature professional photography sell for $3,000 to $11,000 more on average (Redfin).

·         Listings with 20+ professional images spend an average of 32 days on the market, compared to 70 days for those with only one photo (Zillow).

·         Homes with drone photography sell 68% faster than those without aerial imagery (Multiple Listing Service – MLS statistics).

These numbers highlight the undeniable impact that professional real estate photography has on a property’s marketability and final sale price.Before-and-After Comparisons: The Difference Professional Photography Makes

Example 1: Interior Photography Transformation

Before: An amateur-taken image with poor lighting, awkward angles, and a cluttered space. The room appears smaller and uninviting.

After: A professionally captured photo with proper lighting, wide-angle lenses, and expert composition that makes the space look brighter, more open, and more inviting.

Example 2: Exterior Listing Photos

Before: A dimly lit, slightly blurry photo taken on an overcast day with poor framing.

After: A well-lit, high-resolution image taken at the right time of day, highlighting the property’s curb appeal and architectural features.

The Role of Videography in Real Estate Sales

In addition to photography, real estate video marketing is becoming an essential tool for selling homes faster and at higher prices.

Real Estate Video Statistics

·         Listings with video receive 403% more inquiries than those without (Realtor.com).

·         85% of buyers and sellers prefer to work with an agent who uses video marketing (NAR).

·         Homes with video tours sell 30% faster than those without (MLS data).

·         Properties with drone videography generate 68% more engagement on listing websites and social media (MLS statistics).

Why Professional Photography and Videography Work

1. Better First Impressions

A home listing with high-quality images and videos stands out from the competition, capturing buyers’ attention within the first few seconds of viewing.

2. Higher Online Engagement

Buyers spend more time on listings with quality media, leading to increased inquiries and more showings.

3. Increased Perceived Value

Professional visuals help potential buyers emotionally connect with a home, making them more willing to pay a premium price.

4. More Competitive Offers

Well-presented properties tend to attract multiple offers, sometimes leading to bidding wars and higher sale prices.

The Power of Professional Real Estate Photography

In a digital-first market, professional real estate photography (Real Estate Photography Burnaby) and videography are no longer optional—they’re essential. With statistics proving that homes with high-quality visuals sell faster and for more money, investing in professional media is one of the best decisions a seller or realtor can make.

If you’re looking for a Burnaby real estate photographer or Vancouver real estate photography services, investing in professional photography and videography can make all the difference in maximizing your property’s potential and selling it at the best possible price.